The statement would come in the form of a name-drop on a record.
“Back then when a rapper would make that statement,” Kleiman said, “that helped the athletes, culturally speaking.” Instead of athletes helping the marketing push for rap artists, the opposite seemed to occur. The current reality of athletes marketing artists is a far cry from the climate Rich Kleiman, now Durant’s business partner, inherited when he joined the music business in 2000. “Imagine hearing something so good, and you can’t hear it again for three months.” The song was so riveting for Green that the forward had a hard time reconciling that it wouldn’t be released for another four months when Drake released the playlist “More Life.” “Mama never used to cook much/Used to chef KD/Now me and Chef, KD
“I took the team plane from Oracle,” the rapper boasted. Immediately, Green was floored by what he heard, specifically the Warriors-related lyrics that bumped through the speakers. Last season, after a 127-121 victory over the Toronto Raptors, Green was invited to hear a yet-to-be-released track of Drake’s called “Free Smoke.” His advice is frequently sought by Toronto rapper Drake, whom Green considers a friend. Green’s ear for music isn’t reserved for up-and-coming Bay Area artists. Green’s musical preference not only served as a source of pregame motivation for the sixth-year forward, but it also helped boost SOBxRBE’s star to a national stage. Two months later, Green walked across a makeshift platform along the shores of Lake Merritt to the song, as an estimated 1.5 million people looked on during the Warriors’ 2017 championship parade. Standing in the backyard of a North Oakland home, Green saw the response the Vallejo-based group’s song commanded as the in-house DJ played the song some seven times throughout the night. However, it was Marshawn Lynch’s homecoming party that sold Green on the song.
A post shared by SOBxRBE Green’s affinity for the song, his manager Jacquail Knight, put the record on Green’s pregame SoundCloud playlist for his drives to Oracle from his Oakland Hills home.
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